In a specially curated report exclusively for CEW, Market Defense shares more than mere sales data to provide strategic insights crucial for any beauty brand looking to excel on Amazon during its busiest time of year: Cyber Week.

During the extended 2023 Cyber Week event, which ran from November 17 to November 27, Amazon witnessed significant milestones: customers around the world purchased more than one billion items, and the Beauty and Personal Care category experienced a notable increase in traffic, with visits up 15% on Thanksgiving and 21% on Black Friday, compared to last year. These statistics underscore growing consumer interest and engagement in the beauty sector on Amazon’s platform.

What allows Market Defense to reveal such rich insights?  The breadth of intelligence it is able to access.

“Because we have a portfolio of many of the top selling Beauty brands on Amazon, we have been able to gather large amounts of advertising and sales data across all their Beauty categories and use our comprehensive data sets to help us know not only how much every brand and product is selling on Amazon, but also where each brand and product is getting their traffic and sales from. With this data, we can get right to work driving sales and profit growth for our clients,” says Vanessa Kuykendall, COO of Market Defense.

Some of the report’s top insights include:

  • Amazon web traffic grew 3% on Black Friday compared to 2022, while overall web traffic on that day declined 7%.
  • Top selling beauty products by share of sales were the Dyson Airwrap, Sol de Janeiro Hair & Body Fragrance Mist, COSRx Snail Mucin, and TYMO Hair Straightener Brush.
  • Best-selling beauty brands by share of sales per category were Cerave in Skin; Dyson in Hair, Urban Decay in Makeup, and Azzaro in Fragrance.
  • The most searched organic keywords in skin care included Bubble skin care, pimple patches, body wash, and Laneige Lip Mask.

Download the 2023 Cyber Weekend Amazon Beauty Report from Market Defense now to harness more crucial insights to grow your brand on Amazon.