The bath and body care category has seen strong growth this past year due to COVID-19, reports AI-powered trends platform, Spate. At the beginning of lockdown, there was a huge spike in search interest for the bath and body category due to products such as hand sanitizer and soap. While search interest for the body care category may not be as big as it was during the hand sanitizer craze, behavior is beginning to normalize and consumers are showing stronger interest in the category than in previous years. This report calls out the trends that are here to stay, so that you don’t miss the next big space in beauty and wellness.

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