The skin care space is inarguably saturated, with new brands launching daily. Yet despite an abundance of branded products, consumers are in pursuit of treatments and trends that aren’t yet owned by a brand.

By analyzing more than 20 billion search signals, Spate has identified many of these rising trends that are ripe for brands to explore and subsequently launch. In Spate’s latest report the whitespace opportunities in skin care, from benzoyl peroxide face wash to honey lip balm, are revealed.