In today’s beauty landscape, global influence is ubiquitous. From rising skincare ingredients to popular lipstick colors, internationality drives many trends, bringing us the expansive, experimental, and enthusiastic beauty community we know today. At Spate, we recognize the importance of exploring the trends beyond the US. For this reason, we’re excited to announce the launch of UK search data.

In this report, Spate explores findings from the services, skin care, and makeup industries in the UK and US. The firm also expands on varying degrees of deconfinement following COVID-19 lockdown and how this impacts the growth trajectory of trends in each market. Insights can be used to guide marketing strategies, product development, and more for a brand that excels among a broad consumer base.