Spate and Grant Industries have joined forces to delve into the dynamic world of beauty ingredient trends, spanning skin care, body care, and hair care. Grant, a supplier renowned for its highly curated assortment of effective ingredients, and Spate, a consumer insights leader, look to provide invaluable insights into consumer preferences, facilitating informed decision-making for brands navigating the competitive beauty landscape.

Skin care enthusiasts are driving significant changes in search volume, with powerhouse ingredients such as vitamin C, hyaluronic acid, and glycolic acid leading the charge. Additionally, consumer interest in nurturing ingredients such as snail mucin and ceramides underscore a growing demand for products with healing and protective benefits. Influenced by the allure of Korean beauty, ingredients such as heartleaf, red bean, and rice water are experiencing year-over-year growth, presenting brands with new avenues for innovation.

Hair care preferences reflect a tendency towards ingredient-conscious choices, with consumers actively seeking products free from additives such as benzene and sodium lauryl sulfate. The rise of oils, including rosemary, castor, and coconut oil, underscores a preference for natural solutions. Grant emphasizes providing safe alternatives for innovation, ensuring consumer well-being remains a top priority.

Sensory experiences reign supreme in body care, with scents playing a pivotal role. However, there’s a notable crossover with skin care, as consumers seek familiar ingredients such as hyaluronic acid and glycolic acid for holistic body care solutions. Grant experts advocate for a balanced approach, highlighting that while natural ingredients hold appeal, synthetic alternatives may offer superior benefits for both consumers and the environment.

Spate underscores the influence of K-beauty and the versatility of key ingredients like hyaluronic acid and glycolic acid across multiple beauty categories. As consumer preferences evolve, brands must remain agile, embracing innovation while challenging preconceived notions about natural versus synthetic ingredients. Using Spate and Grant insights, brands can stay ahead of the curve in meeting consumer needs and driving innovation in the beauty industry. Download the full report today.