In Tribe Dynamics’ February Tribe Top 10 feature story, the firm highlights some of the influencer marketing strategies top brands like The Ordinary and Shein are using to connect with Gen Z, from launching beauty products that went viral on TikTok to collaborating with creators on unique, unfiltered content. Tribe also outlines key steps brands can take to engage Gen Z influencers and their audiences, and get ahead of the dynamic lifestyle movements started by these rising creators.

Additionally, this report contains regular Tribe Top 10 features, including:

  • February’s top 10 cosmetics, skin care, hairc are, luxury fashion, and apparel brands in the U.S. by Earned Media Value
  • The top 10 beauty brands in the U.K. and France by Earned Media Value
  • Influencer community stats for all top 10 brands across verticals and markets
  • Insights into the campaigns that led brands to outperform their verticals