In this special report, Preen.me examines how influencer Huda Kattan (@hudabeauty) has become such a force on Instagram that she has, in effect, become synonymous with beauty, with users tagging #hudabeauty the same way they tag #beauty. Some highlights of the report include:
- 57 brands tag Huda Beauty to expand the distribution of their content on Instagram.
- The main engine behind the velocity of Huda Beauty posts are regular, everyday users.
- Only 53% of the users talking about Huda Beauty actually follow @hudabeauty
DOWNLOAD THE REPORT » (members only)