Considering consumer’s current demand for multifunctional cosmetic products that are also natural and sustainable, Berashades is a line of naturally colored clays that can be mixed in order to create more than 3.000 colors with proven efficacy for color cosmetics formulations. The ready-to-use active ingredients are an 100% natural alternative to synthetic pigments while also addressing multifunctional proven benefits, as they hydrate the skin while protecting and maintaining the skin barrier function, in addition to promoting firmness.
Berashades are also sustainable, as they are responsibly harvested from Brazilian biomes: after clay extraction, native seeds are planted to support soil recovery and land restoration.