Burberry Hero embodies modern man’s duality of power and sensibility. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient, brings a vibrant freshness to the scent and is deepened by a trio of warm cedarwood oils from three distinct mountain ranges: Virginia’s Appalachian, the Atlas Mountains in Africa, and the Himalayas in Asia. The right balance between the three cedarwoods brings to the scent its strength and vibrant spirit of freedom. The bottle is an angular and abstract reinterpretation of a horse’s hoof, engraved with the curved Burberry logo, and featuring the TB embossed monogram on the cap.