Nordstrom has evolved with beauty’s changing times and has broadened the way it engages beauty consumers in a 360-degree strategy. Offering everything from how-to videos, beauty stylist feedback, free in-store brand services, spa treatments, and a carefully curated assortment of luxury beauty items in all categories, Nordstrom is leading the way department stores can revolutionize beauty. Additionally, Nordstrom partnered with Terracycle, becoming the first major U.S. retailer to create a recycling program for beauty products.