Today at CEW, we unpack the success story behind The Beachwaver Co., one of TikTok Shop’s consistent top-sellers. “The brand has garnered more than 200M content likes since launching on TikTok Shop in 2023,” reports Paige Herman-Axel. “Additionally, 1M-plus followers have joined the brand’s TikTok Lives, while last year’s Black Friday livestream garnered 45M likes alone.” According to Erin Potempa-Wall, Co-Founder and President of Beachwaver, early adoption has been key to Beachwaver’s success on the platform. “It was a new selling program, and we dove in alongside the TikTok team to figure it out. I was laser-focused on implementing and problem-solving TikTok Shop.”

Among the industry trailblazers to be honored at the upcoming CEW 2024 Achiever Awards is Maria Chiclana, the first woman to be Chief Legal Officer at Shiseido, and the first Latina. She shares her extraordinary career story on CEW.org today, which she attributes to the belief that “if you could dream it, you could become it,” instilled in her by her “hard working immigrant parents from Puerto Rico and Spain. I grew up with a strong sense of community, pride in our heritage, and a can-do work ethic.” Chiclana oversees legal, risk management, and mergers and acquisitions for Shiseido, as well as supporting strategic partnerships and investments. In other news from the company, Shiseido Americas has appointed Emmie Salaj as Chief Operating Officer of Dr. Dennis Gross Skincare, a role which she will take on in addition to her existing position as General Manager of Tory Burch Beauty.

In breaking news, L’Oréal Paris ambassadors including Andie MacDowell, Eva Longoria, Jane Fonda, Aja Naomi King, and Helen Mirren will share the career bumps in the road that turned into successes in the new #WorthItRésumé campaign. Rolling out on social media today, the video clips convey “a list of transformed failures,” according to Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris. “It’s very positive as a message.”

In Spain, Puig — which owns brands including Charlotte Tilbury, Paco Rabanne, and Dr. Barbara Sturm — has announced its plans for an IPO on the stock exchanges in Barcelona, Madrid, Bilbao, and Valencia. It hopes to garner €1.25 billion ($1.3 billion) during the initial round, which will be followed by a bigger, secondary sale. In the U.K., Sky News has reported that Space NK, the prestige beauty retailer owned by Manzanita Capital, is aiming to raise £300 million in a deal.

Meanwhile, in France, Clarins has acquired 115 hectares of land, on which it aims to product-source one third of the plants used in its formulas by 2030. “The acquisition of this domain shows this approach of continuous progress toward ever-greater excellence, security, and traceability at the service of our customers,” said Virginie Courtin, Groupe Clarins Deputy Chief Executive Officer.

Read more about these and other stories at the links below. 

Riding The Wave Of TikTok Success. The story behind The Beachwaver Co.’s successful content strategy. (CEW)

From South Bronx To Shiseido. CEW 2024 Achiever Awards honoree Maria Chiclana shares her career journey as the first woman, and Latina, to be Chief Legal Officer at Shiseido. (CEW)

Shiseido Americas Appoints Emmie Salaj COO Of Dr. Dennis Gross Skincare. Salaj will take on the role, in addition to her existing position as General Manager of Tory Burch Beauty. (HAPPI)

L’Oréal Paris Launches #WorthItRésumé Campaign. Videos featuring brand ambassadors including Andie MacDowell, Eva Longoria, Jane Fonda, Aja Naomi King and Helen Mirren will appear across social media platforms as of today. (WWD)

Puig Plans IPO. The Spanish beauty conglomerate has announced its plans for an initial public offering on the stock exchanges in Barcelona, Madrid, Bilbao, and Valencia.(BUSINESS OF FASHION)

Space NK Said To Be Planning Sale. Sky News in the U.K. has reported the retailer is seeking to raise £300-40 million in a deal. (BEAUTY INDEPENDENT)

Clarins Acquires Land For Product Sourcing. The company plans to produce one third of the plants used in its formulas on the 115 hectares by 2030.  (BEAUTY PACKAGING)

Squeeze Taps Brian Boucher As COO. Boucher, formerly COO of the Taymax Group, has been brought on to drive brand growth at the massage offshoot of Drybar. (GLOBE NEWSWIRE)