In breaking news, The Body Shop has confirmed that its UK business has gone into administration. Up to 2,000 jobs are reported to be at risk within the company, founded by the late Dame Anita Roddick in Brighton, England, in 1976. It is believed that the 200 shops throughout the UK will stay open while FRP, the restructuring firm appointed as the administrator, considers all the possible options for the business’ future.

At CEW today, meet the “proactive wellness consumer.” Anna Mayo, VP Beauty Vertical, shares its stats and insights into beauty’s expansion into wellness, and how brands can maximize on the trend. “Now more than ever, consumers are seeking products that enhance not only external appearance but also internal well-being,” reports Mayo. “The most wellness focused consumers, who NIQ calls proactive wellness consumers, are driven by a futuristic view of wellness. This group is a key contributor to the significant growth observed in categories such as supplements, facial skin care, and personal health.”

Speaking of wellness, Courtney Adeleye, who sold her brand, The Mane Choice, for more than $100 million, is making headlines with Olbali, her new beauty and wellness direct sales platform. Having already hit $2.5 million in sales since launching last year, Adeleye’s goal is to double that by the end of 2024. In clean beauty, meanwhile, Italian brand Wa:it — founded by Raffaella Grisa — is making its U.S. debut. With products ranging from skin care to fragrance, the range was inspired by Italian and Japanese beauty rituals.

Bespoke beauty service provider and retailer Knockout Beauty reveals its best-selling products to reporter Victoria Kirby. A fifth location recently opened in Aspen, and a Dallas unit is to follow this spring. “Knockout Beauty advisors are the skin coaches, and our aestheticians are the skin trainers,” founder Cayli Cavaco Reck tells Kirby. “Much like how a personal trainer or nutritionist would customize a program for you, we create a personalized routine for every client that supports their skin’s health with the most efficacious products and treatments.”

In fashion and beauty news, L’Oréal and Prada S.p.A have inked a worldwide long-term license agreement for the creation, development, and distribution of the luxury beauty products for Miu Miu. “Over the past years, we have successfully established a very strong partnership with Prada,” said Cyril Chapuy, President of L’Oréal Luxe. “We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty.” Meanwhile, Richard Pinabel takes over the helm as President of Armani Beauty, after the departure of Véronique Gautier.

Catch up on these and other stories at the links below. 

The Body Shop UK Goes Into Administration. Up to 2,000 jobs are reported to be at risk within the company. The 200 shops will remain open while administrators FRP consider all the options for the business. (BBC)

What The Wellness Expansion Into Beauty Means For Brands. Anna Mayo, VP Beauty Vertical NIQ, shares the company’s statistics on the trend, and expert insights into the new “proactive wellness consumer”. (CEW)

Courtney Adeleye’s Olbali Hits $2.5 Million In Sales. Having sold her brand, The Mane Choice, for more than $100 million, Adeleye is expanding her beauty and wellness retail platform. (BNN)

Say “Ciao!” To Wa:it. The Italian clean beauty brand is making its US debut. (WWD)

Knockout Beauty Reveals Bestsellers. Founder Cayli Cavaco Reck talks bespoke, bestselling beauty and unpacks the company’s strategy with Victoria Kirby. (CEW)

L’Oréal And Miu Miu Ink New Beauty License. Prada S.p.A and L’Oréal Groupe have signed a worldwide long-term license agreement for the creation, development, and distribution of the luxury beauty products for the fashion brand. (L’ORÉAL GROUPE)

Hero Cosmetics Taps Alix Earle As Its Face. The creator, entrepreneur and podcast host is the first to represent the skin care brand. (FASHION NETWORK)

Aerin Lauder Named Style & Design Director For Re-Nutriv. Lauder is now overseeing the prestige skin care collection for the company. (MOODIE DAVITT)

What Happened When The Ordinary Reformulated Its Serum. How the company leveraged its community when tweaking the original, iconic product. (GLOSSY)

Venetia Varney Moves To Estée Lauder UK&I. Varney has been appointed the new Vice President, Corporate Affairs & Communications, UK&I. (GLOBAL COSMETICS NEWS)

Kate Citron Joins Glowbar. Citron has been appointed senior director of marketing. (HAPPI)

Richard Pinabel Appointed Head Of Armani Beauty. He takes over from Véronique Gautier in the role. (LUXUS PLUS)