This week’s launches included Biossance’s squalane-infused Tea Tree Collection, Nest’s first retail store and Scentbird’s new line of liquid lipsticks and makeup subscription service. Here’s what’s on the Beauty Scene from three important brands.

Biossance Tea Tree Collection
Clean beauty brand, Biossance, has launched a new Tea Tree collection, featuring squalane-enhanced items. Available this month on,, and in Sephora stores beginning in March, the range includes three products. The first is a Squalane + Tea Tree Cleansing Gel, which looks to balance skin and reduce excess surface oil. The sulfate-free wash is formulated with magnesium and chlorophyll. A second item in the range is Biossance’s Squalene + Tea Tree Detox Mask. Designed to purify, calm and soften skin, this green clay mask looks to remove skin’s impurities while tea tree oil works to reduce the appearance of blemishes. It contains matcha green tea and holy basil, as well. Last is a hydrating oil, Squalane + Tea Tree Balancing Oil. This product clears, calms and hydrates, thanks to rosemary extract, groundcherry extract and hemisqualane. It’s also designed to reduce the appearance of blemishes, enlarged pores, and other imperfections in the skin. It can be used over moisturizer to help boost hydration and calm redness.

Nest Opens Freestanding NYC Retail Store

Nest Fragrances has opened its first store located at 232 Elizabeth Street in New York City. The store is based on the concept of a fragrant garden, newly appointed Nest CEO, Maria Dempsey, said. “It’s bringing a garden inside — it’s whimsical and sophisticated.” Maria added that the biggest opportunity at Nest in the next year “is to build a more cohesive brand, where our home fragrances, fine fragrances and new body care ranges will be under one umbrella, the house of Nest,” she said. She added that the brand also intends to strengthen its storytelling, both online and in-store. “We have a tremendous opportunity with our direct-to-consumer business on,” Maria added. With regard to adding staff, Maria noted that the brand is in the process of building out and developing its marketing and consumer experience staff, as well as its digital staff.

Maria’s three-year goals for Nest? The first is to build the house of Nest, making the brand more cohesive and consistent. The second is to expand the brand internationally; the brand is currently sold in the U.S., Canada and Australia. The third goal is to build the community of Nest-ers. “We have devoted fans and we’ll be increasing followers on social, in addition to creating deeper relationships with our community, both in real life and online,” Maria said.

This year, Nest is focused on a stronger brand proposition with regard to vision and voice, Maria said. In addition to the store opening, Maria said that the brand also recently launched a body care collection at Ulta Beauty. “We’re planning to expand in Ulta, strengthening our presence there, and getting in more doors,” she said. “It’s about getting our customers to know Nest and to fragrance their whole lives with Nest.”

Deck of Scarlet’s New Line of Liquid Lipsticks and Makeup Subscription Service
Scentbird’s sister brand, Deck of Scarlet, is launching a new monthly makeup subscription, featuring exclusive palettes and trend kits with cheeky, on-trend details. The items can also be purchased a la carte. Deck of Scarlet’s newest launch is a set of six long-lasting, full-coverage liquid lipsticks boasting a creamy formula that glides on to help lock in moisture. The matte lipsticks are cruelty-free and created without parabens, preservatives, paraffin or alcohol. A subscription costs $29.95 a month, with new items introduced monthly. The trend kits included in the subscription will alternate between all-in-one palettes to individually-focused sets for eyes, cheeks or lips.