L’Oréal is making headlines this morning with the announcement of key leadership changes. David Greenberg has been appointed Chairman of L’Oréal USA, having been with the company for over 32 years. Alexis Perakis-Valat — currently President of the company’s Consumer Products Division — has been named as the new Chief Executive of L’Oréal’s American business. Meanwhile, Fabrice Megarbane has been tapped as President of the Consumer Products Division, succeeding Perakis-Valat. Vianney Derville has been named Chief Growth Officer, taking over at the helm from Fabrice Megarbane. Emmanuel Goulin will be appointed President of Europe, and Eva Yu will take on the role of President Travel Retail, succeeding Goulin, and is to become part of the Group’s Extended Executive Committee.

In other executive news, Brook Harvey-Taylor is stepping down from her position as CEO of Pacifica Beauty. Eric Reiter, partner at private equity firm Brentwood Associates, will take on the role on an interim basis. And in other breaking business news, Intercos SpA, supplier to Estée Lauder and Dolce & Gabbana, is seeking a U.S. acquisition in the skin and hair care sector, with targets estimated at $100 million to $200 million.

Fashion brand Vaquera’s designers Patric DiCaprio and Bryn Taubensee have unveiled their debut fragrance, Classique Perdu, in partnership with Comme des Garçons Parfums. “We’ve been talking about wanting to do a perfume for almost as long as we’ve been around,” said Taubensee. “Perfume is perfect for the customer who wants to buy into the brand but can’t get the more statement pieces.” Meanwhile, Merit, the minimalist make up brand, has teamed up with U.S. luxury fashion brand Brandon Maxwell to create a limited-edition collection. Launching on October 2, Merit’s Signature Bag has been reimagined by Brandon Maxwell for Fall/Winter 2025, and a new, limited-edition shade of Merit’s Lip Blush will drop. 

Charlotte Tilbury is the latest brand to enter the U.S. Amazon Premium Beauty store. An American milestone for the brand, the immersive brand store is designed to offer a personalized shopping experience and easy, speedy delivery.

Read more about these and other news stories by clicking on the links below.

L’Oréal Announces Key Leadership Changes.  “David’s transformative leadership as CEO of L’Oréal USA and President of North America, has been truly exceptional, marked by outstanding business results, a keen eye for emerging trends and a passion for his people. This newly created role of Chairman of L’Oréal USA underscores the strategic importance of the US market for our future growth.” (L’ORÉAL FINANCE)

Brook Harvey-Taylor Steps Down As CEO Of Pacifica Beauty. Harvey-Taylor will transition from her position as CEO to a creative role. (BEAUTY INDEPENDENT)

Intercos SpA Pursues U.S. Acquisition In Skin And Hair Care Sector. “The planned acquisition would close a gap in Intercos’s U.S. footprint, enabling growth in high-demand categories and strengthening its position in the world’s largest beauty market,” reports Global Cosmetics News. (GLOBAL COSMETICS NEWS)

Vaquera Designers Unveil First Scent. Classique Perdu will retail for 75 euros, and will launch at Comme des Garçons Paris, Dover Street Market Paris and London, and Dover Street Parfums Market in Paris. From the end of October, it will be available at all Comme des Garçons, Dover Street Markets and Pocket shops worldwide. (WWD)

Merit Partners With Brandon Maxwell. “The Signature Bag was created prior to launching Merit – we knew we wanted an objet d’art that you could use as a makeup bag or purse that also insulated your shipment,” commented Aila Morin, Merit’s Chief Marketing Officer. (COSMETICS BUSINESS)

Charlotte Tilbury Makes U.S. Amazon Premium Beauty Debut. “My mission has always been to share the magic of confidence to everyone everywhere, connecting people through the power of beauty, skincare and fragrance,” said Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer & *Founder of Charlotte Tilbury Beauty. (BEAUTY PACKAGING)