No one does a collab like Beekman 1802, and its latest partnership aligns the goat-milk infused skin care brand with one of Netflix’s hottest T.V. shows.
Beginning Friday, March 25, consumers will be able access the first drop coming from Bridgerton x Beekman 1802, High Society Soap Set, a prestige soap collection to sell for $34 on the brand’s website, aligned with the debut of the show’s second season on Netflix. “Bridgerton” captivated audiences in December 2020 with its drama-filled story line many have likened to Pride & Prejudice meets “Gossip Girl”. The show, developed by Shonda Rhimes, quickly became Netflix’s biggest hit with 82 million households watching the show in its first month.
While the William Beekman farm in Sharon Springs, NY is home to the goats that help produce the milk for Beekman 1802 products, it is located thousands of miles and an entire ocean from the bustling streets of Regency-era London where “Bridgerton” is based. However, the aristocrats of both circles would have coveted the lush toiletries resulting from the collab.
The soaps in the collection possess a macaroon scent with bright notes of bergamot zest and Meyer lemon, which are enhanced with sweet floral notes of jasmine petals and gardenia, warmed with creamy vanilla essence and golden amber, sandalwood, musk and rose. Packaging resembles newspaper clippings, representing the show’s key character—a society column—which are wrapped in a ribbon meant to evoke a corset of the period. Cameo images inside boxes are design to come to life when used in partnership with the Artivive app. For example, the woman in the cameo blows a kiss, which swirls into a bouquet of beautiful 3D flowers.
Items in the collection also include Spoon Me Lip Salve, created with sunflower seed oil, beeswax, coconut oil, shea butter, and goat milk powder. Similar to the soap, the image on top of the lip salve will come to life using augmented reality when scanned using the Artivive app. The salve launches May 9 on Beekman1802.com and will retail for $35.
There’s also an I Burn For You Candle + Cloche, for $50, launching May 9 on Beekman1802.com.
Beekman 1802’s first collab launched in January 2020 and was with Pop TV’s hit TV show, “Schitt’s Creek.” The collab yielded a personal care line of handcrafted, goat milk-enriched products that boasted a rose scent, a nod to the show’s fictional lifestyle shop Rose Apothecary.
The partnership came to be thanks to Beekman 1802’s co-founders, Dr. Brent Ridge and Josh Kilmer-Purcell, both of whom are fans of the show and who reached out for a collaboration. A second collab took place in November 2020.