Skincare continues to see good growth, said BW Confidential in a recent report, driven by emerging Asian markets and the rise of the Chinese traveler, which is fueling travel-retail sales and increased investment in the category by major companies. Globally, facial skincare sales rose 4.9% to $78.33 billion, according to Euromonitor. Asia Pacific, which saw sales increase 5.9%, now accounts for around 50% of the market and China has overtaken South Korea as the largest country for skincare in Asia.