In Cosmetify’s Index 2020 – Men’s Edition, the firm reveals the men’s grooming brands and products that have seen a surge in popularity since last year, and shares insights into the future of men’s grooming. Some of the stats revealed in the Index include:
- The hottest men’s beauty brand of 2020 so far is Clinique for Men, followed by Wahl and Bulldog Skincare
- The most searched product is men’s clippers
- Clinique for Men face bronzer is the most popular men’s makeup brand followed by Tom Ford’s brow definer and Tom Ford’s men’s concealer
- Beard oil is the most searched men’s beauty term with 126,000 monthly searches, followed by Manscaping with 120,000
- ‘Hair Trimmer for men’ has increased by 161.4% since last year
