Soyoung Kang has joined eos Products as Chief Marketing Officer. She previously held the role as Senior Vice President of Brand Development Merchandising at Bath & Body Works.

Best known for its sphere-shaped lip balms, the brand has sold half a billion of the iconic product, which paved the way for a portfolio expansion that includes hand and body lotions, facial skin care and shave creams. Eos products now operates seven international offices and sells its products in 18 countries, and as the brand eyes continuous growth, Soyoung will oversee global brand strategy, communications and innovation.

“We couldn’t be more pleased to have Soyoung join our organization,” said eos co-CEO Jonathan Teller. “Soyoung’s expertise and track record reflect a unique blend of best-in-class business knowledge and practices that will fuel eos’ ongoing expansion and lead our marketing organization to even greater success. We have ambitious growth objectives, and we are committed to investing in the right talent and resources to get there.”

Since the beginning of 2017, eos Products’ workforce has nearly doubled, and the brand has prioritized investing in talent needed for the next stage the company’s growth. Soyoung’s appointment comes on the heels of several other key executives, including Bob Murphy, who was recently appointed General Manager of North America, and Vikesh Dalal, who was tapped as Head of E-Commerce & Digital. There have also been a number of senior hires in digital, e-commerce, public relations, influencer marketing, finance and HR.