When putting together trend forecasts in Q3 of last year, few industries could have predicted the seismic shifts that the COVID-19 pandemic would make on the economy and consumerism in 2020. As the scope of this event continues to unfold, many brands are facing a chain reaction of challenges. With this in mind, HatchBeauty Brands has launched its first trend report of the year.

Informed by search and shopper data and joined by a panel of experts from a variety of industry disciplines, Here and Now, Beauty In A Post COVID-19 Economy starts a dialogue around key shifts in the beauty industry expected to define the next 12-18 months.

This 40 page report covers:

  • Beauty & Personal Care Product Trends
  • Important Updates to the Trajectory of the Ingestible Beauty Craze
  • COVID-19 Packaging Trends
  • Key Insights Around Mass Beauty
  • The Rise of Beauty Tech