While North Korea’s Kim Jong Un’s pledge of support for Vladimir Putin may be dominating news cycles elsewhere, the beauty world is casting its critical eye on the retail landscape this morning. On CEW, we’re breaking down the demographic’s four main consumer profiles of Gen Z consumers and examining how they shop. Over at Glossy Co. there’s a detailed rundown of how Neutrogena is utilizing educational TikTok content to convert Gen Z views into sales. You can read these stories and more in the links below. 

A new survey has identified the four key Gen Z shopping personas. We break down each consumer profile and examine what motivates them to shop. (CEW)

Easily digestible, education-focused content is Neutrogena’s secret to resonating with Gen Z shoppers. The drugstore stalwart’s TikTok strategy includes using influencers, scientists and skincare professionals to drive higher engagement and view rates with young consumers. (Glossy Co.)

Angela Caglia is launching a new stem cell serum on Farfetch-owned platform Violet Grey next month. The innovative product is said to have been in development for eight years, and projected to bring in $5 million in its first 12 months on the market. This sales forecast will be welcome news for former Sephora CEO Martin Brok, who Caglia says recently invested an undisclosed sum in her brand. (WWD)

Florence By Mills is celebrating the launch of its first fragrance with a New York City pop-up. The beauty brand founded by actress Millie Bobby Brown will be commemorating the release with an experiential, jungle-themed space set to emulate the floral scent story of Wildly Me. (WWD)

Personalized beauty company Proven has raised $12.2 million in Series A. The company — whose USP is AI-powered, customized beauty products — is home to Proven Skincare and Noteworthy Scents which have each gained a loyal following since their respective launches in 2019 and early 2022. (WWD)

Is the new Apple Watch Series 9 really carbon neutral? With consumers growing ever more invested in the environmental impact of the products they buy, The Verge is examining whether Apple’s claims are clever greenwashing. (The Verge)