TikTok is taking over – it was the most downloaded app of 2020, according to Appfigures. It is a platform for all kinds of user generated content, a place for people to share their knowledge, expertise, and experiences on a variety of topics. Because of its continually growing popularity and viral potential of its content, the app has become a must for brand campaigns. Genuine, first hand reviews mixed with the quick and easily digestible format of the videos turns out to be the perfect recipe for certain products and brands to go viral, with the beauty sector being no exception. TikTok beauty influencers are becoming the trusted go-to’s for all things make-up and skincare, due to their honest and “real” reviews, as well as their impressive skills and stunning beauty looks. From the best longwear lipstick to the best drugstore dupes, online shopping platform Stylight has compiled a list of eight must-haves according to TikTok’s beauty influencers.