Kiehl’s Launches On Amazon; The Secret Of RéVive’s Success In Asia; B.B.C. Opens L.A. Store; E.l.f. Reports Over $1 Billion in Annual Sales; Orca Debuts Bleu Beauty; Schwarzkopf Taps Dove Cameron As New Global Ambassador
Kiehl’s Launches On Amazon; The Secret Of RéVive’s Success In Asia; B.B.C. Opens L.A. Store; E.l.f. Reports Over $1 Billion in Annual Sales; Orca Debuts Bleu Beauty; Schwarzkopf Taps Dove Cameron As New Global Ambassador
Those who subscribe to the philosophy “be where the customer is” would likely believe one of those places is Amazon. According to Momentum Commerce, in November and December 2023, Amazon’s Beauty & Personal Care category revenue grew by 27.4% year-over-year (YoY) on Amazon U.S., reaching $6 billion. Today, Kiehl’s Since 1851 joins dozens of prestige beauty brands to sell on the world’s largest online marketplace, such as Clinique, which announced its launch on Amazon in April.
Melis del Rey, General Manager, Beauty, Baby, and Beauty Technology, Amazon U.S. Stores, tells CEW exclusively about how Amazon Premium Beauty is helping Clinique expand its reach and delight customers and creators alike.
Jenny Belknap On Her Career At Estée Lauder; CEW 2024 Achiever Awards To Honor Angela Guy; WGSN’s New TikTok Analytics Tool; Sekkisei Launches At Amazon US
Lalais Lands At Bergdorf Goodman; Clinique Makes Amazon Premium Beauty Debut; Rosie Huntington-Whiteley Joins The Equity Firm; Beautycounter Launches First Fragrances
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
Amazon is one of the world’s leading destinations for beauty. At a recent CEW x Amazon event, three executives from top-selling Amazon Premium Beauty brands shared how they’ve leveraged Amazon’s unique selling environment to supercharge their marketing efforts.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
The power couple’s salon survived the pandemic, but the writers and actors strike had them rethinking what was important.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.
Being able to reach all consumers all the time is table stakes. Participants at C360, an LA-based event organized by NielsenIQ, discussed how retailers and brands can do better.
