All eyes are on Olaplex today, August 9, after it was revealed that its second-quarter performance fell short of Wall Street’s expectations. New Euromonitor International research reveals that when it comes to beauty e-commerce, Amazon is the clear leader across all the beauty and personal care categories in the US, while Vogue releases its latest episode of Beauty Secrets, its buzzy video franchise. You can read these stories and more in the links below.
How Luxury Finally Cracked TikTok. Luxury brands haven’t always experienced success on TikTok, but there are signs that more premium brands are finally finding their footing — growing their media impact value and continuing to build reach. (Business of Fashion)
How Amazon Came to Dominate the US Beauty E-Commerce Market. Amazon leads across all 11 beauty and personal care categories in the US, capturing 60% of the personal care market in the second quarter of 2023. The reason? Its superior logistics capabilities, promotional strategy, vast product range, and everyday low prices. (Forbes)
Olaplex Shares Tumble on Worse-Than-Expected Earnings. The brand was forced to cut back its initial forecasts for fiscal-year 2023 after its second-quarter performance fell short of Wall Street’s expectations. (WWD)
Alycia Debnam-Carey’s 11-Step Skin-Care Routine and Bronzed Makeup Look. Vogue’s latest Beauty Secrets video is out, starring the Australian actor best known for her roles on The Lost Flowers of Alicia Hart and Fear of the Walking Dead. (Vogue)
‘Call Her Daddy’ Host Alex Cooper Launches The Unwell Network, Inks Development Deals With Influencers Alix Earle and Madeline Argy. Catering to a Gen Z audience, the network will produce content and experiences for talent across categories including pop-culture, beauty, fashion, and lifestyle. (Variety)
