How Beauty Editors are Adapting to the TikTok Era
The role of beauty editors has shifted as influencers have become a go-to ...
Sasha Plavsic on Ilia’s Content Edge
Ilia Beauty’s Chief Executive Officer Sasha Plavsic elaborates on Ilia's content edge and ...
CEW Retail Conference 2022 to Reveal Retail and Brand Trends Influencing Today’s Beauty
On Wednesday, May 4th, CEW's Retail Conference 2022 kicks off covering the retail ...
NPD Blog Post: Makeup Gets More Creative
NPD’s Natallia Bambiza focuses on social media’s impact on makeup ...
SheSpoke Scales Personalized Lip Color Services, Eyes Category Expansion
When SheSpoke first launched two years ago, it was a 600-square foot boutique ...
December Product Watch: Beauty Brands Ramp Up Digital Initiatives
From custom filters to hashtag campaigns to virtual events, brands are offering convenient ...
L’Oréal’s Nathalie Gerschtein on The New Normal
Here, Nathalie talks about the rise of DIY, the Mascara Index and the ...
Alexis Rodriguez on the Do’s and Don’ts for Marketing Brands during COVID-19
Alexis has been taking notes on how brands are marketing and messaging to ...
Kendall Jenner Backed Oral Care Line Poised for Growth
Shawn launched Moon, with the idea of reimagining oral care into a beauty ...
Digital Native Brands, Influencers Get Retail Space in NYC Store
Digital-first brands looking to experiment with physical retail can bring their brands to ...
France Enforces New Law on Photoshopped Ad Images
The new law, which went into effect October 1, makes France the first ...
Top Trends Transforming Beauty’s Future
To keep brands ahead of the curve, J. Walter Thompson Intelligence has identified ...
