How Dove Turns Brand Purpose into Action
Brands have become social activists in recent years, but driving change requires more…
CEW Cheat Sheet: June 22, 2023
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty,…
Dove Beauty Summit Featured Lizzo, Shonda Rhimes on Body Positivity, Digital Distortion, Hair Rights and Female Authenticity
Singer and body confidence advocate, Lizzo, appeared on Dove’s Beauty Summit Tuesday, April…
Beauty’s Latest Sustainability Launches
Here, CEW Beauty News takes a look at what has debuted this month…
The Crown Act Passes House, Proceeds to Senate
The CROWN Act plays a necessary part in ending race-based hair discrimination based…
Unilever Brands Tap into Key Trends for 2020
From sustainability to scalp care, here’s summary of the key trends the company…
Baby Dove Arrives
Marketing plans include reaching out to a broad base of millennial mom…
Product Watch February
Check out what marketers from Peter Thomas Roth, DevaCurl, Guinot and others are…
Deodorant Trumps Makeup in Morning Routine: Dove Study
Dove fielded a national survey to unveil which of their morning beauty routine…
Who’s Beauty’s Most Intimate Brand?
Brand intimacy describes an essential relationship between a person and brand that transcends…
Tribe Dynamics: Top 10 Skin Care Brands on Social in May
Brands that excelled in earned media in May successfully mobilized established beauty influencers…
How Your Deodorant Brand Choice Labels You
The major players in the underarm fragrance world, Dove, Degree, Secret, and others,…
