MAC Cosmetics Archives - CEW
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Photo of Katie Welch by Maxime Stange

Beauty’s Top Headlines: October 30, 2025

Chanel Appoints Katie Welch Head of US Brand And Communications, M.A.C. Enters Sephora U.S., No Makeup Makeup Launches First Scent, Revuze Reveals What Happens After The Lipstick Hype, The Estée Lauder Companies (ELC) Partners With Shopify, Sephora UK Welcomes Rhode, ClearPen Injectable Acne Treatment Debuts, JLo Beauty Drops Eye Masks, Shark Tank Soap Maker Enters Walmart

Beauty’s Top Headlines: October 30, 2025

Chanel Appoints Katie Welch Head of US Brand And Communications, M.A.C. Enters Sephora U.S., No Makeup Makeup Launches First Scent, Revuze Reveals What Happens After The Lipstick Hype, The Estée Lauder Companies (ELC) Partners With Shopify, Sephora UK Welcomes Rhode, ClearPen Injectable Acne Treatment Debuts, JLo Beauty Drops Eye Masks, Shark Tank Soap Maker Enters Walmart

Photo of March 2025 Product Watch

CEW Product Watch March 2025

With spring in full bloom, beauty brands are unveiling products that not only cater to the season’s shift but also push boundaries in texture, efficacy, and straight-up fun. From multi-tasking makeup and hair care that works while you sleep to featherlight hair tools, these March launches showcase the best of innovation and indulgence. Oh, and if you watch The White Lotus, there’s something special for you, too.

The Fenty Hair 'Corner Shop' space interior, within Selfridges' beauty hall

Beauty’s Top Headlines: September 3, 2024

Indie Beauty’s New “Pop-Ins”, MAC Taps Emily Bromfield As SVP, Celine Beauté Showcased At Harrods Pop-Up, Fenty Hair Opens “Mane Street” At Selfridges, Diptyque And Coty Drop New Scents, SK-II’s Artistic New Packaging

Woman in a green blazer holding a bright blue tube of product labelled "being"

Beauty’s Top Headlines: July 10, 2024

Celebrating 40 Years Of MAC, Jaimee Lupton Drops Being Hair Care, The Maker Gets First Investment, Shiseido Eyes OSEA; Beauty Bakerie Bought By West Lane Capital Partners

Kim Petras for Mac Viva Glam Campaign

How at 40 MAC Cosmetics Still Drives Prestige Makeup

As the original industry distruptor turns 40, André Branch, Senior Vice President and General Manager of MAC North America, looks back at the brand’s enduring legacy — and toward its bright future

June 2024 Product Watch

Nostalgic summer scents are having a moment in beauty, with finely tuned notes and clever branding teleporting us to other decades. The market continues to broaden for women over 40 with a new crop of hair, cosmetics, and skin care designed specifically for them. Here, CEW shares the most innovative products that launched this month.

May 2024 Product Watch

The beauty forecast for summer calls for complexions tinted with sheer, sunny pigments and next-gen technology to protect skin and scalp. Oh, and if you’re eyeing pieces for your summer wardrobe, several luxury products can double as chic accessories. Here, this month’s most noteworthy newcomers.

Two women on a beach in swimwear and bright yellow diving goggles pose holding white tubes of product with the logo Rhode.

January 18, 2024

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.

Mirror and foundation compact with woman's eye and brow appearing in the mirror

CEW Cheat Sheet: June 1, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.

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