CEW hosted the annual State of the Industry: Global Trend Report 2024, where NielsenIQ, Mintel, Circana, Google, Spate, CreatorIQ, and Iced Media revealed the latest market data as well as beauty’s biggest moments to help inform 2024 strategy.
Fresh, exclusive data findings and sales trends from the industry’s top research powerhouses presented proprietary studies to help inform decisions, build success, and fuel ideas for a successful 2024.
Learn More About Each Report
NielsenIQ: Beauty Evolves: Are You Ready?
2023 was another strong year for beauty, delivering impressive sales despite ongoing global inflation. Beauty consumers are more passionate than ever, and are continuing to purchase across new categories, prioritizing beauty even as they cut back in other areas.
Explore what that predicts for the year ahead, and how consumers will adapt their behaviors in a changing (and innovative) world.
Mintel: Global Beauty & Personal Care Trends
Mintel has identified three global trends for the year ahead: NeuroGlow, the next chapter of wellness; Beaut-AI, the impact of AI on personalized self-care;and Sophisticated Simplicity, the name for the paradigm shift promoting product simplicity alongside increased sophistication. What impact will they have on your business? Get the information you need to determine your best strategy for the year ahead.
CreatorIQ: Key Acquisitions: How 2023’s Top Beauty Brands Stood Out on Social, and What’s Coming Next
How did 2023’s notable beauty acquisitions separate themselves from the pack? What were creators saying about these brands, and which brands are poised for a big 2024? Using proprietary metrics, including Earned Media Value, CreatorIQ will walk through the data and social media sentiments that are driving the industry’s billion-dollar beauty deals.
Iced Media: Social Trends to Look Out For In 2024
Social media shapes our news consumption, our buying habits, our days, and our sales—so what’s moving the needle on each platform? Learn how to amplify the trends that will enhance your business and help you connect with your most valuable audience. This insightful session will explore the impact of AI, global trends, and commerce on social media—namely TikTok Shop—and provide critical insights on how it can grow your business.
Circana: Circana’s Hot Off the Press 2024 Beauty Industry Year in Review
What are the big takeaways from 2023, and how can we build on the year’s big successes? In this session Circana explores consumer data, break down the numbers, and reveals insights on what worked last year—and how it can inform companies into 2024. Plus: Learn what your business needs to know about the evolution of China’s luxury beauty consumer.
Google/Spate: The New Rules of Beauty
Here, Google and Spate partner to review the latest trends in beauty based on data yielded from online search behavior. This presentation will reveal emerging trends to discover what will make an impact in 2024, and how new and existing products can market themselves to best reach the consumer.
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