On February 6th, CEW hosted the annual State of the Industry: Global Trend Report 2025! During the event, experts from Circana, Iced Media, Google, McKinsey, Mintel, NielsenIQ, and Spate unveiled the latest market data and highlighted beauty’s biggest moments to guide your 2025 strategy.
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CIRCANA’S HOT OFF THE PRESS BEAUTY INDUSTRY YEAR IN REVIEW
Stabilization defined 2024’s retail performance, with beauty driving total store sales and revealing shifts across mass, masstige, and prestige segments. High-potential consumers—spanning Gen Alpha to Gen X—are reshaping demand. And, the “joy economy” is highlighting wellness as a vital disruptor, blending beauty with mood-enhancing intangibles.
Be there as Larissa Jensen, Senior Vice President and Global Beauty Industry Advisor at Circana, offers a deep dive into these trends, and also reveals scorecards on topics including U.S. holiday sales, top launches, and standout brands across makeup, skincare, hair, and fragrance.
MINTEL INSIGHTS: 3 KEY CONSUMER TRENDS FOR 2025
Consumer behavior is evolving. Shoppers are leveraging technology and tools to be more discerning, they’re evaluating their sustainability stance, and many are adopting a “think slow, move fast” mentality.
To help navigate these shifts and understand their implications for your brand, Mintel Senior Director of Beauty & Personal Care Sarah Jindal will offer an analysis of the data, providing consumer profiles and actionable insights for the year ahead.
NIELSENIQ PRESENTS: THE TRENDS YOU NEED TO KNOW
The future is here: Generational shifts are driving a retail revolution, Amazon is cementing its position as a beauty powerhouse, and the most impactful trends for 2025 are already emerging. For your brand, staying ahead means mastering the data landscape and understanding the global growth forecast that will shape the marketplace.
Be there on February 6 as Tara James Taylor, SVP, Global Beauty Vertical Leader at NielsenIQ breaks down the most critical information on the beauty shopper in 2025 and offers insights that will be essential for your brand.
GOOGLE AND SPATE PRESENT: GEN Z’S INFLUENCE ON BEAUTY TRENDS
From sensory experiences (hear of that viral jelly brush?) to small luxuries, as well as the critical details that Gen Z looks for in packaging, experts will reveal the data that is vital to your brand’s success.
Led by Yarden Horwitz, Co-Founder of Spate, and Sam Mintz, Head of YouTube for Google, we’ll take a deep dive into the trends shaping the future of beauty.
MCKINSEY & COMPANY PRESENT: LUXURY, RETAIL GROWTH, AND WHAT IT MEANS FOR BEAUTY
The luxury market is experiencing a period of profound change with an expected slowdown in growth, spanning from “entry luxury” to the heights of “ultra-luxe.” How will this impact beauty?
Join McKinsey & Company Partner Joëlle Grünberg for an exclusive deep dive into the global luxury market as she unravels the key data driving today’s trends and how it will impact beauty in 2025.
ICED MEDIA PRESENTS: FUTURE-PROOFING SOCIAL SHOPPING SUCCESS
TikTok Shop has revolutionized social shopping in the U.S., and this is just the beginning. Is your brand ready to capitalize on the next wave of growth?
Join Iced Media CEO and social commerce expert Leslie Ann Hall as she delivers a roadmap for success in 2025. This must-see presentation will cover strategies for affiliates, live shopping, and search, empowering you to future-proof your business for TikTok and beyond.
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