Amy Zunzunegui

CEO & Founder


With almost two decades of experience under her belt, Amy Zunzunegui has dedicated her career to developing iconic, industry-disrupting products, such as Urban Decay cult-favorites, the NAKED Palette and 24/7 Glide-On Eye Pencils. Amy entered the beauty industry in 1999 at Urban Decay and built her career there for the next 18 years holding titles including Senior Vice President of Product Development & Packaging and General Manager of Brand Strategy & Product. Though Amy never planned to start her own company, she felt a calling towards the cannabis and skin care space. When developing WLDKAT Amy set out to destigmatize recreational cannabis use with her California-based beauty brand. WLDKAT’s mission is to offer womxn representation in the cannabis beauty subculture that moves away from the traditional feminine boxes they are so regularly confined to. With an emphasis on skin care heavily focused on CBD and prestige recreational cannabis, the brand exists to elevate the beauty routine and take the guess work out of cannabis use. With a range of CBD infused products both core and unconventional, WLDKAT is the perfect fusion of prestige cannabis culture and CBD skincare.