Anna Otieno

Senior Director of Research, Strategy & Insights New Engen

Anna is a creative researcher and strategist with expertise in consumer insights and cultural and industry trends. Fascinated by the “why,” she lives at the intersection of exploration and storytelling. Skilled in identifying areas of growth and opportunity, Anna enjoys covering a range of topics including demographic trends, health & wellness, inclusivity, socio-political shifts, human behaviors and attitudes, and all things pop culture.