Carolina Arguelles Navas

Head of Product Marketing


Carolina is the head of Product Marketing for Snapchat’s camera and developer products. This includes Snap’s augmented reality formats, AR software, developer platforms, visual search features, and other immersive technologies. She was part of the early team that helped Snapchat scale its camera monetization products and is passionate about helping marketers, brands, and partners find success with Snapchat’s industry leading formats. Prior to leading the launch of Snapchat’s camera products, she was a leader on Snap’s measurement team focused on thought leadership and has held similar roles at several leading measurement companies, including Nielsen in their New York and London offices.