Hana Ben-Shabat


Gen Z Planet

Hana Ben-Shabat is the founder of Gen Z Planet ─ a research and advisory firm. She  helps  leaders across industries to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for turning insights into growth engines with her commitment to support the integration of the next generation into business and into society in general. She is the author of the recently published book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.


Known for her creativity, expertise, and insights, Hana is an award-winning management consultant who was named as one of the “Top 25 Consultants” by Consulting Magazine for her thought leadership in retail.  She is a sought-after speaker and commentator on consumer behaviors and trends and is being cited frequently by leading media outlets such as The New York Times, Insider, Bloomberg, Associated Press, NPR, and CNBC.


Before founding Gen Z Planet, Hana was a partner and board member of the global management consulting firm A.T. Kearney where she co-led the firm’s Global Consumer Institute and advised clients around the world on issues of corporate strategy and organizational effectiveness. Before that she held marketing positions at several Israeli tech companies.


Hana holds a B.A. degree in Political Science (major) and Psychology (minor) from Tel Aviv University, an M.B.A from Rotterdam School of Management, and a diploma in Corporate Finance from London Business School.