Maxwell Luthy was the Director of Trends & Insights at TrendWatching, where he spent over 10 years advising brands from Spotify to The North Face on the future of consumerism. He is the author of Trend-Driven Innovation, and has run innovation workshops with everyone from the Dubai Government to members of CEW. More recently, he is a founder of Origami Air – a metaverse company and Plink – a radically sustainable soft drink launching in 2022.
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