How does your company support Indie brands?
Financo is an independent investment bank that focuses on capital raising and M&A for companies in the consumer and retail space. We work with founders and entrepreneurs when they decide that they are interested in raising capital and/or a strategic partner. We help companies think through their needs, introduce them to potential partners, market the company, and negotiate the transaction.

What is something that indie brands might not understand or know about your company?
Investment banking is not just about valuation and multiples; particularly for founders, a process is a deeply personal journey. Selling your company (or a part of your company) is also about bringing someone into the fold who you trust, respect, and shares your vision and passion for your brand.

What advice do you have for indie brands?
Stay true to yourself and be relentless! There are going to be a lot of naysayers along the way, and people will advise you to go in lots of different directions. Listen actively and never stop learning, but make sure to always follow your heart.

What inspires you to keep innovating?
Beauty is an amazingly dynamic industry, and one that is driven by constant change and innovation. Just being around such wonderful ideas and people all of the time is exhilarating and inspiring!

What do you hope to give back by being an Indie Advisor?
We have a very niche expertise – helping beauty companies raise money and/or sell.  It’s a very specific skill set, but an important one especially for founders and entrepreneurs who have worked for years to build their businesses. We feel very honored to play a small part in helping founders and entrepreneurs achieve their dreams.