Virtue Labs’ Melisse Shaban on What’s Next for the Hair Care Brand on Everyone’s Lips
The esteemed founder and industry icon shares which product categories they’re eyeing next, where they’re expanding, and how she feels about those acquisition rumors.
The esteemed founder and industry icon shares which product categories they’re eyeing next, where they’re expanding, and how she feels about those acquisition rumors.
CEW’s in-person, hair care-focused program presents a category deep dive by Circana’s Larissa Jensen and a panel of leaders from science-led brands to talk about trends and insights driving the category.
The passionate entrepreneur who first brought customized hair color to the masses via an e-commerce platform has now launched a new smart color system for salons that looks to reduce product waste and cut spending on color by as much as 35%.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm.
The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm.
It’s only several weeks into 2023 and already the industry is buzzing about which indies are primed for success, and for takeover. Given the very crowded landscape, it takes a lot for an indie beauty brand to survive, let alone thrive. But there are a few factors that can set some brands apart from the pack (aside from the things we all know, like innovation, a compelling founder story, a unique selling proposition, and a robust social media presence). CEW Beauty News turned to industry leaders to look inside their portfolios and stores and highlight the indie brands they believe will survive the big indie shakeup of 2023, and why they think these brands are in it to win.
The brand’s No. 4D formula goes beyond typical oil-absorption to soothe scalp itch and leave hair not just soft but — thanks to its famous bond-building tech — actually stronger.