The gilded common thread among Aerin Lauder’s beauty, fashion and home décor collections: a perfect blend of must-have classics, and fresh, new trends. This rings especially true for her Spring 2014 Essentials Collection, which is comprised of existing best-sellers—Rose Lip Conditioner, Pretty Bronze Illuminating Powder, Multi Color For Lips & Cheeks in Natural, Rose Hand & Body Cream, Brush Essentials (a five piece set), Kabuki Brush and Essential Makeup Bag—and brand new introductions of Rose Balm, Rose Balm Lipsticks, and Kaleidolight Palette.
“Aerin’s love of roses was the beginning inspiration of this collection. When she saw the Rose Flower Wax ingredient for the first time, she loved how it felt on her skin and how it smelled, and thought it would make an amazing balm for all over the face and any super dry areas. The key innovation of the new Rose Balm is the use of a very high level of Rose Flower Wax, which is a new raw material that’s found naturally on rose petals. It’s the natural barrier that protects the delicate rose petal and keeps it hydrated, plump, and smooth.It acts the same way on skin. Rose Balm also contains caffeine for soothing, Vitamins E and C, and plumping and lifting ingredients to keep skin looking healthy, fresh, moist, and smooth,” said Francesca Damato, Executive Director, AERIN Beauty Global Marketing. Rose Balm retails for $58.
Aerin also thought that the Rose Flower Wax would make the perfect ingredient in a lipstick, thus the creation of Rose Balm Lipstick, $30. “She wanted to create a lipstick that used the Rose Flower Wax to moisturize and protect lips, while also adding the perfect amount of effortless color. The Rose Balm Lipstick uses a trio of natural waxes: Rose Flower Wax, Jasmine Flower Wax and Lavender Flower Wax. The result is a sophisticated, luxurious formula that leaves lips feeling moisturized like a balm but with the rich color of a lipstick,” explained Francesca. Rose Balm Lipstick comes in 10 universally-flattering shades.
Finally, the Kaleidolight Palette, $70, was created as an effortless compliment to the Rose Balm Lipsticks. It contains five skin-loving, light-enhancing shades of bronze, beige, pink and lavender specifically combined to capture light to give a natural luminous quality to eyes, cheeks, and face. “The Essentials Collections is a unique take on Aerin’s must-have products. With 10 shades of lipsticks to choose from and a universal palette for eyes and cheeks, you can create an effortless look in no time at all,” said Francesca. The AERIN Essentials Collection launched in February and all new items are permanent additions to the AERIN Essentials Line. The AERIN Spring Collection is available at Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew. It can also be found in the UK at Harrods. AERIN launched in 2012.