Photography by Stephen Lovekin and Kristina Bumphrey

One of the beauty industry’s premier celebrations for product innovation took place on Thursday evening, September 18, as more than 1,300 industry professionals gathered at the Metropolitan Pavilion in Manhattan for the 2025 CEW Beauty Awards Beauty Expo. From CEW Board members to influencers to brand executives, attendees had the opportunity to sample, spritz, and experience more than 278 Finalist products across 35 categories, helping guide their votes for this year’s prestigious Beauty Awards. Winners will be revealed at a grand luncheon on November 11 at the Hilton Midtown Hotel. Voting ends October 9. For more information and the full list of Finalists, visit cew.org.

Nominating Committee member, trichologist Shab Caspera.
Nominating committee member and content creator, Gregoria Reyes-Lou (AKA Greivy).
The Bath & Body Works product table.
Beauty Barrage spotlighting Expo snacks.
Cosnova’s essence and catrice beauty brands at Expo.
The Shop table at Expo.
CEW members lounging on the show’s second floor.
Expo is for networking and making connections.
Trialing beauty products is more fun as a duo.
Everyone took a stab at Ipsy’s claw machine booth.
Elevation Labs took center stage.
Drunk Elephant drew a crowd to sample key products.
The CVS activation was a beauty carnival.
Bubble appealed to all ages at Expo.
Amazon had beauty attendees reaching new heights.

Thank you to the generous sponsors of Beauty Expo 2025 for making this event so successful. Platinum Sponsors: Amazon, dsm-firmenich. Gold Sponsors: Raymond James, CVS Pharmacy, Bazaarvoice. Silver Plus and Silver Sponsors: Cosnova, Kenvue, Bath and Body Works, Beauty Barrage, Drunk Elephant, Elevation Labs, and Ipsy. Event partners: New York Society of Cosmetic Chemists, Cosmoprof North America, Beauty New York, PIMS, WWD/Beauty Inc., RPG, Spa Chicks on the Go, and Tonnie’s Minis.