CEW Cheat Sheet: May 30, 2023 - CEW
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CEW Cheat Sheet: May 30, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and biotech innovations; and read through investigative reports on the state of the market or our new working norm.

Welcome back after a long and hopefully restful holiday weekend. This week starts off with many of celebrating the unofficial start of summer, but mourning the end of “Succession”. (And for non-fans, rejoicing in the fact everybody around you will soon stop talking about the show very soon.) When it comes to beauty, however, the biggest news comes around movements in the industry, whether that’s Brad Pitt’s skin care brand heading to Bluemercury, the shuttering of WLDKAT skin care, and The Business of Fashion’s investigation into the future of beauty mega-deals. Keep reading for these stories and more in the links below.

Target’s Latest LGBTQ+ Merchandise Fallout Puts Its DEI Commitment to the Test, Again. The last time Target found itself in the middle of a culture war, social media was not as powerful as it is today, which is fueling the current backlash. (Forbes)

The Changing Shape of Beauty M&A. Part of the news outlet’s greater “The State of Fashion: Beauty” report, this week it deep dives into the current state — and prospective future — of beauty mergers and acquisitions. (Business of Fashion)

After Several Pivots, Skincare Brand WLDKAT to Shutter. Founded by former Urban Decay executive Amy Zunzunegui in 2019, the CBD-based skin-care range is closing down, unable to break through the noise of the industry and gain capital funding. (Beauty Independent)

Le Domaine Gains Stateside Distribution With Bluemercury. Starting today, the luxury skin care brand co-founded by Brad Pitt will enter Bluemercury online and in 20 doors, marking its first US brick-and-mortar retail partner.
(WWD)

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