Anastasia Beverly Hills Brow Freeze Gel

Anastasia Soare is undisputedly the industry’s most celebrated brow expert, so a new launch from her eponymous brand deserves our full attention. Anastasia Beverly Hills Brow Freeze Gel is an innovative clear brow wax-gel hybrid that creates a laminated, lifted look. Featuring polyacrylate-2 crosspolymer, commonly used as a long-lasting fixative in hair gels, Soare also added glycerin to ensure a non-sticky, flake-free outcome. “Brow Freeze Gel is a triple-threat. It laminates brows while also creating texture and volume, even on the thinnest of brows. The unique, multi-functional applicator combs and separates hairs for an instant, fuller-looking effect,” said Soare, CEO and Founder of Anastasia Beverly Hills. The wand features three sides: long bristles to lift and separate, short bristles to shape and sculpt, and a flat side to lock and hold the look. “The clear formula delivers extreme staying power for long-wearing hold, giving you locked-in brows that last all day,” Soare added.

Launched Jan. 4, 2024; $26; available at,, and Sephora stores.


Briogeo Scalp Revival Rosemary Pre-Wash Oil

This lightweight hydrating treatment oil is formulated to soothe and balance a dry, itchy scalp, stimulate scalp circulation, and nourish hair from root to tip. “We’ve included scalp-loving ingredients, like stimulating rosemary, soothing tea tree, as well as nourishment for the strands, such as strengthening biotin and moisturizing castor oil,” said Nancy Twine, Briogeo CEO and Founder. Most pre-shampoo oils can be a challenge to rinse out, but this formula is 99% natural, which makes washing it out a pleasant non-issue. The bottle’s pointy nozzle helps guarantee precise application with minimal mess as you massage the formula into hair.

Launched Jan. 5, 2024; $32; available at


Dr. Jart+ Cicapair Collection

To celebrate the brand’s newly revamped Cicapair Collection, Dr. Jart+ is launching a new campaign featuring the K-pop band Enhypen as its first global ambassadors. In the campaign, “Supercharged repair, Cicapair,” each member of the band works to solve a unique challenge tied to a skin care benefit of the Cicapair line. “We are so excited to welcome Enhypen and their fans into the world of Dr.Jart+,” said Christopher K. Wood, Dr. Jart+ Global Brand President. “Enhypen is the ideal inaugural global ambassador for Dr.Jart+. Together we share passion for innovation, art, creativity, and great skin. Dr.Jart+ brings joy to its community through its high-performance skin care and whimsical, engaging campaigns,” Wood added. The new and improved Cicapair formulas contain Cica Complex, also known as centella asiatica, to reduce visible redness, along with R-Protector to deliver soothing benefits and improve the skin’s barrier function. The new line is launching in United States and European markets, after debuting in South Korea and China during Q4 2023.

Launched Jan. 1, 2024; ranging from $10 to $54; available at, or


Florasis Nomadic Glam Into the Wild Engraving Palette

Florasis’ Nomadic Glam collection includes this stunning eye shadow palette housing a septet of gold, glittery green and neutral tones. Each eye shadow is embossed with ornate 3D carvings that recall the Chinese art of engraving. The collection pays homage to China’s enchanting landscapes, according to Gabby Chen, Florasis President of Global Expansion. Each item is covered in vegan leather and adorned with artwork inspired by the traditional Ulzii pattern, symbolizing knowledge, wealth, happiness, and good karma. The Florasis Nomadic Glam collection encompasses Blooming Rouge Ultra Smooth Satin Liquid Lipstick ($30), Peony Dream Cream Blush ($30), Flawless Jade Breathable Pressed Powder ($46), Yurong Airbrushed Tinted Pressed Powder ($52), and Flawless Jade Breathable Longwear Cushion Foundation ($46). “The full collection includes skin care-forward ingredients inspired by traditional herbal wisdom,” Chen added.

Launching Jan. 26, 2024; $55; sold on and


Garnier Fructis Inner Fiber Repair Pre-Shampoo Treatment

Hair scientists have been grappling with breakage, brittleness, and dullness for as long as we’ve overprocessed (read: tortured) our hair. Garnier Fructis has developed a four-step system designed to mend hair from the innermost core of hair strands with the aim of reversing up to one year of damage and leaving hair up to 9x smoother. Containing ceramides, citric acid, vitamin CG, and hyaluronic acid, each product aims to repair and strengthen broken bonds deep within the hair fiber’s inner cortex. “We’re thrilled to officially bring the biggest hair care launch for Garnier to market. Garnier’s new Fructis Hair Filler System is our next generation of hair repair,” said Ali Fakih, SVP Garnier US. “Inspired by the transformative efficacy of skin filler, this new range delivers inner fiber repair with outer visible transformation, filling the hair with strength seven layers deep,” added Fakih. Garnier Fructis Hair Filler + Ceramide System collection also includes Hair Filler Color Repair Shampoo, Hair Filler Color Repair Conditioner, and Hair Filler Color Repair Serum.

Launched Jan. 1, 2024; $9.99; available at drug, food and mass market retailers.

Goldfaden MD Eye Defy Radiance Restoring Eye Treatment

Delivery systems are often underrated. A ring finger can only do so much. But the ceramic tip on Dr. Goldfaden MD’s intensive eye treatment provides a built-in cooling massage tool to boost circulation, depuff, and help glide the formula evenly over the eye area. Made with meadowfoam seed oil, peptides, hyaluronic acid, and squalane, this concentrated solution works as you sleep to moisturize the undereye area leaving skin feeling firm, looking plump, and appearing stronger for a more vibrant appearance. “Our latest breakthrough treatment is meticulously crafted to rejuvenate and transform delicate undereye skin. This innovative solution aims to plump, hydrate, and reduce the visible signs of aging while promoting the appearance of well-rested eyes,” said Lisa Goldfaden, Co-Founder and Vice President of Marketing at Goldfaden Skincare.

Launching Jan. 16, 2024; $85; available at and Space


GrandeHair Full Boost Collection

Grande Cosmetics, known for its viral lash-enhancing serum, is venturing into hair care with the launch of GrandeHair Full Boost, a new line designed to stimulate the scalp and add volume to fine, thinning, or damaged hair. The range includes Full Boost Shampoo, Full Boost Conditioner, Enhancing Serum, and Full Boost Volumizing Foam. “More than ever, people are experiencing thinning hair. With #hairthinning racking up more than 481.2M views on TikTok, we knew we had to create a seriously innovative and equally experiential solution to this dilemma,” said Grande Cosmetics CEO and Founder, Alicia Grande. The volumizing foam, a standout in the collection, is a 2-in-1 product that adds body and bounce to hair, while doubling as a scalp treatment to promote stronger, healthier hair growth. With niacinamide, rice protein, and microgreens, the formula helps minimize hair fallout and stimulate growth.

Launched Jan. 2, 2024; $26 to $79, available or


Ilia Beauty The Base Face Milk

Breaking away from traditional moisturizers, The Base Face Milk is a hybrid of light moisturizer and liquid essence. The silky formula instantly hydrates, reduces redness, smooths texture, and strengthens the skin barrier with a blend of hyaluronic acid, microalgae extract, prickly pear flower extract, allantoin, and plant-based squalane. “As we enter 2024, the skin care landscape continues to get more and more crowded. Consumers feel overwhelmed by complicated, multi-step routines and an endless barrage of product offerings,” Sasha Plavsic, Founder of Ilia Beauty told CEW, who created this product for customers who “crave simplicity and ease, without sacrificing clean and effective ingredients.”

Launching Jan. 9; $58; available at,, and

Kiehl’s Better Screen UV Serum SPF 50+

Kiehl’s is a brand that’s not afraid to promote sun care in the dead of winter. In 1988, Kiehl’s sponsored the first ascent of Mount Everest’s East Face, and now, with the launch of Kiehl’s Bette Screen UV Serum SPF 50+, the brand will celebrate and embrace extreme climates and outdoor adventure with a new partnership. “This launch is especially exciting as we’ve partnered with Jackson Hole Mountain Resort as the official SPF Partner, where Better Screen will be available to resort patrons for year-round skin care protection,” said Julie Selig, Kiehl’s Assistant Vice President of Brand Engagement & Integrated Communications. Supporting the new SKU, the campaign will include both digital and out-of-home marketing to spotlight Kiehl’s SPF on ski-lifts, trail maps, and social channels. Product sampling, events and activations will take place all year, along with giveaways offering consumers the opportunity to win free Jackson Hole Mountain Resort day passes. The sheer, lightweight sunscreen serum is formulated with SPF 50+ UVA/UVB and collagen peptide to protect skin against sun damage while visibly correcting early signs of aging by smoothing skin and restoring firmness.

Launched Jan. 1, 2024; $42; available at and

Laura Mercier Real Flawless Weightless Perfecting Concealer

Laura Mercier introduces the next product in her popular Real Flawless collection, Real Flawless Weightless Perfecting Concealer. This serum-infused formula delivers a weightless finish that claims to last up to 16 hours without creasing or fading. Infused with 85% skin care ingredients, this concealer contains paracress flower to help smooth and firm and antioxidants like green tea and cacao extract. “Concealer is part of the Flawless Face, a technique I developed early in my career for making skin look as radiant and perfect as it can be, using as little makeup as possible,” said Laura Mercier, creator of Laura Mercier Cosmetics. “Real Flawless Weightless Perfecting Concealer precisely covers imperfections while brightening skin and reducing the look of fine lines. This serum-infused formula is so skin-like in finish and seamless in buildable coverage that it’s undetectable,” Mercier added. Available in 22 shades.

Launched Jan. 4, 204; $33; available at,, and


Medik8 Super C Ferulic Potent Vitamin C Brightening Serum

While L-ascorbic acid has the ability to fight oxidative stress better than other potent ingredients, it’s a notoriously unstable active ingredient. Medik8’s new serum was created using advanced stabilization technology developed in the brand’s in-house lab, which modified the L-ascorbic acid molecule by adding a chain that blocks out oxidation. “This new ethylated L-ascorbic acid molecule helps to ensure the formula remains stable and potent from the time you open it until its last drop. The innovation quickly and powerfully addresses advanced visible signs of aging with its brightening and wrinkle-smoothing capabilities,” said Medik8 Co-Founder and Chief Product Officer, Daniel Isaacs. This lightweight antioxidant serum features a 30% concentration of ethylated L-ascorbic acid, 0.5% ferulic acid, vitamin E and turmeric root extract to brighten skin, smooth wrinkles and fine lines, and enhance the skin’s luminosity.

Launching Jan. 24, 2024; $74; available at and


Prada Beauty Monochrome Nude Series Lipstick

This long-anticipated beauty collection took over the news cycle when it first launched overseas in Q3 2023. Now available in the United States, the brand has just launched its first Monochrome color capsule, the Prada Monochrome Nude Series, with the announcement of spokesperson Yang Zi, Prada Beauty’s new Makeup and Fragrance Ambassador. According to the brand, “actor Yang Zi captures the essence of the Prada Beauty spirit with her thoughtful approach to exploring, embodying, and communicating unconventional definitions of beauty.”  The Nude Series range includes 10 new shades with two different finishes (hyper-matte and soft matte). True to form, each lipstick bullet reflects the fashion house’s heritage with a triangle tip and Saffiano embossed texture.

Launched Jan. 4, 2024; $50; available at and . Refills retail for $40 and are currently available only at


Prequel Sun Barrier Mineral Sunscreen

Prequel is entering a new category with its first foray into sun care, a mineral-based formula that works on all skin tones, including deep melanated complexions. “Due to the white-powder nature of zinc, an active ingredient in mineral SPFs, there is always potential for white cast, especially on those with more melanated skin, but this non-greasy lotion has a peachy hue that leaves a natural, radiant, semi-transparent finish,” Prequel Founder, board-certified dermatologist Dr. Sam Ellis told CEW. The sheer, lightweight formula provides physical protection while boosting the skin’s moisture barrier with a blend of antioxidant compounds, bisabolol, and photo-stable pongamia, along with soothing calendula and centella asiatica.

Launching Jan. 19, 2024; $22; available at


Redken Acidic Color Gloss Activated Glass Gloss Treatment

Redken is bringing its professional in-salon treatments for color-treated hair to consumers at home with the introduction of Redken Acidic Color Gloss Activated Glass Gloss Treatment. The pH-balanced formula, with citric acid and apricot oil, is a pre-activated acidic formula that helps seal the hair cuticle, lock in mirror-like shine, and control frizz for up to three days. “I recommend the Acidic Color Gloss Glass Gloss Treatment to all of my clients, so they can maintain their Shades EQ shine at-home and in-between salon appointments,” said Tracey Cunningham​, Redken Celebrity Colorist. “We put so much time into our services that the color needs to be protected. This is the first time that we’re seeing color care for Glosses and Toners that not only make hair feel soft and conditioned, but actually add intense shine the way Shades EQ Gloss does in the salon,” Cunningham added. The rinse-out treatment is part of a complete Acidic Color Gloss routine that includes Acidic Color Gloss Shampoo, Acidic Color Gloss Conditioner, and Heat Protection Leave-In Treatment.

Launched Jan. 1, 2024; $38; available at Redken salons nationwide,,, Ulta, and


Saint Jane Beauty Star Flower Serum

Named for its hero ingredient, this concentrated serum contains pearls of encapsulated formula that burst upon application and drench skin with hydration and active ingredients. Starflower borage oil, niacinamide, and hyaluronic acid help plump skin, calm irritation, and minimize the appearance of pores and fine lines. “We partnered with a facial plastic surgeon named Dr. Sheena Samra to see the formula in action after laser treatments. It truly made a difference in minimizing the look of redness and drenching the skin in hydration,” Saint Jane Founder Casey Georgeson told CEW. The launch campaign features three female athletes (Olympic Beach Volleyball Gold Medalist, Alix Klineman; Broadway Dancer Paloma Garcia Lee; and Olympic Volleyball Silver Medalist, Kim Glass) to showcase powerful women. “Saint Jane is committed to lifting women up. Our campaign features badass athletes who we see as stars. Their tenacity, empowerment, and strength inspire us as we introduce this formula,” Georgeson added.

Launching Jan. 9, 2024; $95; available at and


Shani Darden Skin Care Moisture Boost Plumping Serum

There’s a reason that snow mushroom keeps popping up as an active skin care ingredient. It’s been heralded as the next hyaluronic acid for its ability to pull moisture to the skin and provide intense hydration. Celebrity aesthetician Shani Darden’s new hydrating serum is powered by the water-binding fungus. “I formulated Moisture Boost Plumping Serum to address my clients’ needs for a hydrating serum that provides both instant and long-lasting hydration without feeling sticky or pilling when layered with other skin care products,” said Darden, Founder of her namesake brand. “There are already a lot of hydrating serums on the market, so I wanted to create one that feels luxurious and leaves the skin looking dewy and supple, in addition to strengthening the skin barrier,” Darden added. The serum also contains hydrating Pentavitin, glycerin, and panthenol to attract, retain, and replenish moisture.

Launching Jan. 10, 2024; $78; available at and


Thrive Causemetics Sheer Strength Lip-Plumping Peptide Gloss

Thrive Causemetics is expanding its Sheer Strength line to include a range of hydrating lip glosses. The formulas give lips luscious-looking temporary fullness without irritation or stinging of conventional plumpers. Formulated with Maxi-Lip, a blend of peptides and sodium hyaluronate, the gloss hydrates and visibly reduces lip lines while offering 12 hours of hydration, according to the brand. “What makes this formula so incredible is that we combined the benefits of your favorite lip treatment, gloss and plumper. It’s truly a 3-in-1 formula. We packed it with our proprietary combination of ingredients, including a powerful peptide compound that deeply hydrates and plumps the skin, and smoothes the appearance of fine lines for visibly fuller, plumper, more youthful-looking lips,” said Founder Karissa Bodnar. Available in 10 shades.

Launching Jan. 10, 2024; $26; available at


Ursa Major Lunar Bloom Retinal Serum

Instead of retinol, Ursa Major has opted for its increasingly favored sibling, retinaldehyde (or retinal). The lesser-known ingredient, which is more potent than retinol, takes less time to work, is suited for sensitive skin, and still packs a punch in terms of improving elasticity and curbing the appearance of fine lines. According to Ursa Major Co-Founder Emily Doyle, the 0.1% retinal in this formula is “a game-changer. We all know the superpowers in vitamin A derivatives and how they can really renew the skin, but conventional retinol has so much irritation associated with it.” In addition, ingredients such as ceramides and night-blooming flower extracts (hence, the name “Lunar Bloom”) seal in moisture, enhance skin tone, and renew radiance.

Launching Jan. 9, 2024; $74; available at