Cosmoprof Bologna: The Trends You Missed
Cosmoprof Worldwide Bologna, the world’s largest beauty expo, grew even bigger this year. Held between March 8 and March 11, Cosmoprof saw a 14% increase in overall visitor attendance to 193,842 this year. That’s a lot of traffic. Moreover, Cosmoprof, which is organized by SoGeCos, featured 2,390 exhibitors, including 1,500 from abroad with new entries by Japan, India, Indonesia, Pakistan and Colombia. This year the show kicked off with a new event, Beauty in Vogue, a partnership with Vogue Italia that looked to generate shopping excitement with proceeds from sales of limited-edition beauty bags going to help those affected by the Emilia-Romagna region’s 2012 earthquakes. Here, some of the trends you missed:
BY Aubree Mercure | PUBLISHED March 27, 2013
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