Jason Goldberger has been appointed Chief Executive Officer of Dollar Shave Club (DSC), effective January 19. He replaces DSC founder, Michael Dubin, who has decided to step down from his role as CEO, with plans to remain with the company as a special advisor and board member.

“I’m absolutely thrilled to pass the torch to Jason. His experience, professionalism and leadership is second to none. Heck, he may even look good in the commercials. Leading DSC has been the ride of a lifetime. I’m filled with gratitude for the myriad of people who have helped make this such a special place and brand,” said Michael.

Founded in 2011, DSC was acquired by Unilever in 2016 for $1 billion. Jason will report to Fabian Garcia, President Unilever North America and will be part of the Beauty & Personal Care organization. Sunny Jain, President of Unilever Beauty & Personal Care Global, will continue to chair the DSC Board.

Prior to this appointment, Jason held leadership positions at Sur La Table, where he most recently served as CEO, Blue Nile, Target, Gilt and Amazon.

“Jason is a proven leader and experienced CEO who has demonstrated a strong track record leading brands and driving growth, and the business is on an exciting upward trajectory. I couldn’t be more confident in the future of Dollar Shave Club than I am right now,” said Sunny.

Currently, DSC is the second-largest brand and retailer of men’s non-disposable razors. The brand is beginning its omnichannel era and is gearing up for a new brand design this month of its razor, shave aids and skin care products.