For years, the beauty industry has been singing that the scalp should be treated as part of one’s daily skin care routine. And Dr. Dennis Gross, the Manhattan-based dermatologist who brought Alpha Beta peels to the forefront of derm offices in the Nineties, is no exception.

His entry into hair care this month, therefore, is no surprise. And neither is his approach to how it should be done.

“We wanted to go into hair care for a long time,” said Carrie Gross, the doctor’s wife, as well as the brand’s co-founder, President and Chief Executive Officer. Launched in 2000 under the MD Skincare brand, Dr. Dennis Gross Skincare was rebranded in 2010.

“People are starting to understand the difference between treating hair versus styling hair, and realizing that they cannot style damaged hair. You need to treat the hair at the root. That’s our motto. In our hair care line, the ingredients are shared from the skin care line. Scalp is skin. That’s what we’re treating in Root Resilience with a shampoo, conditioner and anti-aging serum.”

Root Resilience targets the same client, too. Dr. Dennis Gross Skincare now exceeds 30 sku’s, and includes a CC Cream with SPF 18, an All In One Tinted Moisturizer SPF 15 and a Ferulic Acid + Retinol Triple Correction Eye Serum. Products range from $18 to $200 on average.

“It’s a mindset. If you want to go to a dermatologist to get active ingredients then this is for you, rather than buying styling products to fix your hair, you want to style healthy hair,” Carrie said, adding that all the hair items are sulphate free, paraben-free and color safe.

The Strengthening Shampoo ($42) is a deep cleanser with a foaming lather and uses willow bark, keratin, biotin, collagen and resveratrol in formulas. It’s meant to be massaged in the hair for three to five minutes. After shampooing, there’s the Nourishing Scalp Conditioner ($38), which is infused with peppermint oil, amino acids, azeliac acid, elastin, keratin and collagen, and should be worked into the scalp, much like a moisturizer would be worked into skin. The final step is the Anti- Aging Scalp Serum ($54), which is meant to be massaged into the temples, crown and part and is formulated with alpha lipoic acid, peptides, retinol and adenosine to volumize and lift hair at the root.

All three items contain procyanidin B-2 to stimulate the hair follicle and reduce shedding.

All items launched this month to spas, Sephora, Nordstrom and on QVC.