Beauty and lifestyle trade show, Foundermade, celebrated its ninth U.S. edition last week in Manhattan. Held at Spring Studios on June 11, the trade show, which originated in the U.S. in 2016, took over two floors to host 100-plus wellness, food and beauty exhibitors, welcoming more than 1,500 attendees.The day also offered educational panels, with the Creators of Culture panel, featuring Huda Kattan, Jay Manuel and Leandra Cohen, receiving the most buzz. Panels also included presentations by Annie Walters, Vice President of Retail, Equinox; Bobbi Brown of Bobbi Brown Cosmetics, Founder & CEO, Beauty Evolution; Joey Gonzalez, CEO of Barry’s Bootcamp, and Sarah Levy, Co-Founder of Y-7 Studio. A workout demo by TruFusion in the Wellness area was also a big hit. Here, some of the brands seen at the show that are now on Beauty Insider’s radar. The next U.S. version of Foundermade is scheduled for October 4 in Los Angeles.

Cocokitty Beauty is for the conscious-minded, on-the-go millennial offering all-natural, multi-purpose products designed to make skin feel squeaky clean. Standout items include Purr Balm, an ultra-moisturizing balm formulated to hydrate and soothe sun soaked skin, and soften parched hands, cuticles and cracked feet. Purr Balm can be used as a lip balm and dry hair treatment. Available in two variants, Vanilla Jasmine and Cacao, Purr Balm retails for $48 on

Hero Cosmetics

Doing one thing, and doing it well, can make all the difference in a brand’s success or failure. Hero Cosmetics achieves the former with Mighty Patch, a new solution for an age-old problem: pimples. Mighty Patch was conceived after a trip to Korea where it was noticed that hydrocolloid patches were commonly used to fight acne. The patch avoids ingredients such as parabens, alcohol and sulfates, and is gentle on skin. A pack of six patches costs $2.50 on

Snow Fox
An all-natural, minimalist, plant-based line formulated especially for those with hypersensitive skin, Snow Fox has been revered for its gentle but impressive potency. The collection includes a Traveller’s Kit, Arctic Breeze Detox Cooling Mask, Day & Night Defense Cream, Soothing Facial Mousse, All-in-One DIY Gift Box, Japanese Cherry Blossom & White Tea Smoothing Mask. Products are sold on


Knours. is a brand that addresses the causal link between a woman’s menstrual cycle and the state of her skin. Created with top dermatologists, herbalists and tech experts, Knours. aims to provide personalized skin care recommendations through its app, which chooses the right products to use—based on where a woman is in her cycle. Products include Your Only Cleanser, In-bed Cleansing Wipes, Skin Meditation Gel Cream, Sweet Enough Rescue Mask and Double Duty Mist Travel Size. Products are sold on