The future is luxurious.

For the second quarter ended Dec. 31, Estée Lauder saw that “the fastest growth came from the high end of our prestige portfolio,” said Fabrizio Freda, president and Chief Executive Officer of The Estée Lauder Cos., on a conference call with analysts. “The affluent consumer is spending freely for products she desires,” he said. As a result, its luxury brands “are thriving.”

In particular, the Jo Malone, Tom Ford and La Mer premium brands all grew more than 20 percent in sales.

These brands, he continued, “have terrific growth potential and we intend to continue to invest in them over the next several years so they become more formidable players in the luxury beauty space.”

Even among its vast fragrance portfolio, Tom Ford and Jo Malone scents drove segment growth in the quarter. And the launch of The Moisturizing Soft Cream from La Mer was a major contributor to incremental skin care sales in the U.S., with the La Mer franchise up 25 percent. According to the brands’ respective ecommerce sites, a 3.4-oz. bottle of Jo Malone Lime Basil Mandarin cologne sells for $110, compared to the same size bottle of Estée Lauder Beautiful, which sells for $85. Meanwhile, a 2-oz. jar of Crème de La Mer retails for $275, versus a 1.7-oz. jar of Clinique Moisture Surge Intense for $37. Tom Ford Violet Blonde 3.4-oz eau de parfum costs $150, according to

Some other highlights from Lauder’s analyst call:

*Asia-Pacific continues to be the company’s fastest growing region, with sales in the quarter up 11 percent, driven by China, its largest market, which grew 28 percent and now represents 30 percent of the region’s business. The Estée Lauder brand remains the largest prestige brand in its distribution channel – primarily department stores – in the country. But expansion in specialty beauty doors like Sephora and the company’s freestanding stores is ongoing. The region’s penchant for skin care is evident in sales, now accounting for 62 percent, compared to 31 percent for makeup, 5 percent for fragrance and 2 percent hair care.

*To support new innovation and generate brand awareness, the company has upped its advertising and promotional spending by $75 million this year. Much of the funding is dedicated for the second and third quarters and is planned for the “biggest markets,” including Aveda ads for the U.K. Fabrizio credited advertisements in Europe for driving consumers to counters, helping to overcome the challenged markets there. In China, a T.V. campaign behind Clinique’s Even Better Clinical franchise helped lift sales more than 30 percent every day in the quarter.

*For the quarter, total company sales grew 7 percent to $2.93 billion, with earnings up 13 percent to $447.5 million. Skin care rose 10 percent to $1.27 billion; makeup rose 7 percent to $1.04 billion; fragrance grew 4 percent to $458.8 million and hair care was up 9 percent to $131.9 million. For the full year, it projects topline growth of 6 percent to 7 percent.