Traditional sheet masks are not good enough, according to Swedish prestige beauty brand, FOREO. The company is aiming to revolutionize the face mask industry with the launch of a new beauty-tech device called the UFO (Ur Future Obsession), which took FOREO’s designers and technicians four years to develop.
“Face masks are the guilty pleasure of millions, but is lying under cold, wet sheets of paper the best we can do for 2018?” asked Paul Peros, CEO, FOREO.
Unveiled at the Consumer Electronics Show on Tuesday in Las Vegas, the tool is described as “the world’s first smart mask,” and has been designed to offer spa-level facial treatments at home in 90 seconds through the use of combined LED light therapy with cryo-therapy, thermo-therapy and T-Sonic pulsations, all of which are activated by a user’s smartphone. With the launch of this new product, the company is hoping to tackle the core of what it says are the three main issues with face masks today: limited penetration; poor facial coverage; the time spent using them.
“We’re taking the latest professional beauty technologies available – treatments that can cost thousands of dollars – and incorporating them into one UFO device to unleash the full potential of our face masks. The results are literally out of this world,” said Paul.
Two microfiber sheet masks were specially created with pre-programmed treatments users can activate through the FOREO app, available for iOS and Android. The first mask, “Make My Day” is infused with hyaluronic acid and red algae for deep hydration and also offers pollution protection for the skin. The UFO treatment begins with thirty seconds of thermo-therapy and red LED light meant to open the pores, followed by another thirty seconds of T-Sonic pulsations which aims to heighten the absorption of the mask essence. In the final thirty seconds, it switches to a green LED treatment and lower frequency pulsations, to even skin tone and boost skin’s radiance. The second mask, “Call It A Night,” features ginseng and olive oil meant to nourish and replenish skin overnight. The treatment begins with thirty seconds of higher-frequency T-Sonic pulsations combined with thermo-therapy and red LED light, followed by lower-frequency pulsations and red LED light with the goal of enhancing blood circulation and restoring skin’s elasticity.
While the two masks are pre-programmed into the device, the FOREO app gives access to all future mask treatments. In addition, users can reorder masks from the app and customize the intensity of all UFO settings for their specific skin care needs.
The UFO will launch in stores in April 2018 and will retail for $279 for a regular size and $179 for a mini. For those eager to get their hands on the device, the company is offering an early bird presale of 50 percent off through Kickstarter.