In 2002, Gail Federici wasn't really planning on selling John Frieda Hair Care, a trailblazing brand that she had been strategically building for over 12 years with hairstylist John Frieda. "KAO was interested, so we named a high price without expecting it to really happen. When it did, we were shocked," she said of the $450 million sale. "It was a deal we couldn't refuse, but it was also like the rug was pulled out. I didn't know what to do next."