Hand & Nail Harmony has tapped David Trocker as the company’s Chief Marketing Officer. Prior to Hand & Nail Harmony, David served as Chief Marketing Officer at HairUWear, where he re-launched the Hairdo brand and spearheaded the company’s expansion into e-commerce with the Christie Brinkley Collection. Prior to HairUWear, David was Vice President of Marketing for OPI products for 10 years. During that period, David helped drive growth and expansion of OPI through the company’s sale to Coty in 2010.

Within the professional beauty industry, David has served in key positions including Vice President of Marketing at Joico where he introduced the ICE line, and as Director of New Products at Matrix Essentials.

Hand & Nail Harmony makes the Gelish and Morgan Taylor nail brands for the professional market.

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