Lucia Perdomo Ruehlemann has been named CMO at Drunk Elephant. She will report to the company’s CEO, Tim Warner.
Lucia most recently served as CMO at Fresh, owned by LVMH. She was with Fresh for almost nine years. In her new role, Lucia will work closely with Drunk Elephant founder, Tiffany Masterson, Tim and the teams to “increase Drunk Elephant’s consumer power, relevance and value; participate in guiding the brand’s strategic development; nurture key business partnerships to thoughtfully help drive value and brand awareness; create a consistent brand narrative that can be shared internally and externally across all channels; guide the company’s global brand identity; interpret consumers’ changing insights and act as brand steward thoughtfully guiding brand evolution,” Lucia said.
Lucia, who is based in New York, does not have immediate plans to relocate to Austin, Texas, where Drunk Elephant is headquartered.