At CEW today, we report on Spate’s new research into the most popular hashtags used by the Black community on TikTok, as we close out Black History Month. In its analysis, Spate focused on four key areas—skin care, hair, makeup, and body care—in order to determine the beauty priorities and preferences of Black consumers using the platform. The data was analyxed in collaboration with B2B beauty brand developer Sula Labs, which focuses on melanin-rich consumers. “Sula Labs’ Founder AJ Addae and her team have graciously contributed their professional and personal experience to offer a well-rounded understanding of the preferences and priorities of Black consumers today,” said Spate Co-Founder, Yarden Horwitz.
When it comes to consumer trends, nail care is putting in a polished performance. In an exclusive report for CEW, Revuze reveals that in a study of over 1,356,852 unique e-tailer reviews between January 2023 and October 2023, nail products came out top in year over year review volume growth, compared with other products in the Color Cosmetics category. “Growth was largely driven by increased consumer interest for gel art, and the desire to achieve salon quality results at home,” writes Andrea Nagel at CEW. Speaking of nail care, a viral “concealer” for nails is consistently selling out, thanks to influencers on social media. The Kur Pink Illuminating Nail Concealer has attracted over 1,300 five-star reviews.
In breaking fragrance news, Beautycounter is launching its first ever fragrance collection. “We had to make sure that the product actually performed for people, so that took a really long time, minus all the chemicals,” said Gregg Renfrew, who has been back at the helm as CEO of the California-based clean beauty company since the start of this month. According to Beautycounter, the scents contain “natural fragrance” and “safer synthetics,” with ingredients fully listed for transparency. Also in scent, Byredo has announced that Amelia Gray is the new face of its Mojave Ghost fragrance.
In the same week that Jones Road celebrated opening the doors to its latest brick and mortar store in Palm Beach, Florida, founder Bobbi Brown spoke to The Guardian about building the brand, not having a “title” this time around, and the range’s multi-generational appeal. “I love a clean slate,” she said. “You get to get rid of everything and think: ‘What would I do now?’”
In wellness news, Nicola Elliott, former UK beauty journalist and founder of the Neom natural beauty and wellbeing range, has been in Los Angeles this week publicizing the U.S. launch of her beauty and wellness book, The Four Ways to Wellbeing.
Catch up on these and other stories at the links below.
Spate Reveals Most Popular TikTok Hashtags Used by the Black Community. For its analysis, in honor of Black History Month, Spate focused on four key areas — skin care, hair, makeup, and body care — in collaboration with Sula Labs. (CEW)
Nail Care Shines In Revuze Report. According to an exclusive report for CEW, Revuze reveals that nail products saw the biggest year over year review volume growth in Color Cosmetics, an increase of 144% in 2023 versus the same time last year. (CEW)
Beautycounter Debuts First Scents. “We had to make sure that the product actually performed for people, so that took a really long time, minus all the chemicals,” said Gregg Renfrew, who is back at the helm as CEO. (WWD)
Nail Concealer Goes Viral. More than 1,300 shoppers have left a five-star review for The Kur Pink Illuminating Nail Concealer. (BYRDIE)
Jones Road Opens In Palm Springs, Florida. In the same week founder Bobbi Brown attended a launch party for the new brick and mortar store, she talked to The Guardian about how she built the brand. (THE GUARDIAN)
Neom Founder In New York For Book Launch. Nicola Elliot, former British magazine editor and founder of the Neom beauty and wellness range, has been in New York to promote the U.S. release of The Four Ways to Wellbeing. (@NEOM)
Beiersdorf Acquires Clinique La Prairie Real Estate In Switzerland. Clinique La Prairie in Montreux, Switzerland, is the birthplace of La Prairie luxury skin care (HAPPI)
The Repositioning Of RoC. Fernando Acosta, Chief Executive Officer of RoC Skincare, explains how the brand is targeting a new “Genzennial” consumer. (BEAUTY MATTER)
Helena Rubinstein Names Michelle Yeoh Brand Ambassador. The Academy Award-winning actress will appear in her first campaign for the L’Oréal-owned brand next month. (COSMETIC BUSINESS)