Marc Rey, who last week announced he would be resigning from his post as President of Coty USA and Senior Vice President of North American business, has been tapped as President and CEO Shiseido Americas, effective September 1. The new role will charge Marc with global brand responsibility for NARS Cosmetics and Bare Escentuals, as Global Strategic Brand Holder for those brands, as well as the strategic vision for Shiseido’s operations in the Americas, focused on growing Shiseido’s prestige franchises, identifying new investment opportunities and enhancing the organizational structure and operational synergies in the region. He will oversee and manage the Americas organization and Shiseido’s brands and businesses in the U.S., including Shiseido Cosmetics America, Beauté Prestige International USA, NARS Cosmetics and Bare Escentuals (BE), as well as the company’s subsidiaries in Canada and Brazil. Marc will report to Masahiko Uotani, President & CEO of Shiseido Co., Ltd.

Heidi Manheimer, CEO Shiseido Cosmetics Americas, has resigned, effective September 30, 2015. She has been with the company for nearly 15 years.

In addition, as Global Strategic Brand Holder of NARS Cosmetics and Bare Escentuals, Marc will work closely with the management teams and senior leadership of NARS and BE to develop and support the overall global growth and strategy for both brands across all regions. The Global Brand Holders of Shiseido and Beauté Prestige International reside in Japan and Europe, respectively.

Heidi is credited with growing Shiseido’s U.S. skin care business to a number five ranking, while achieving the top spot in sun care. She’s also overseen the launch of and ecommerce for Clé de Peau Beauté, while driving and achieving profitability for Shiseido in the United States.

Last December, Shiseido announced its mid-to-long term strategy, “VISION 2020,” under which a regional headquarters system is to be introduced in six regions worldwide. Under this system, the company will practice a “Think Global, Act Local” strategy focused on cultivating each brand based on region and market specific needs, while also accelerating decision making and product development in each region. In June, Louis Desazars, formerly President and CEO of NARS Cosmetics, was appointed as President & CEO of Shiseido Europe Region.